AI could one day make crowdsourcing itself obsolete – Eureka moments could be a thing of the past thanks to powerful, unbiased AI models

Crowdsourcing is a great way to generate a wealth of new ideas, but filtering out the bad suggestions can often be costly and inefficient.

Artificial Intelligence could, however, soon make crowdsourcing obsolete, according to a new study published in the INFORMS journal Marketing Science. The research, led by a team from the University of Oxford, Universidad de Los Andes in Chile, the University of Southern California, and the University of Innsbruck, Austria, developed a simple AI model that was able to efficiently screen out bad ideas in the crowdsourcing process, leaving only the most promising ones for consideration.