Apple’s MacBook Air M3 might be a message to Intel — We do AI PCs, too, and you ain’t seen nothing yet

Lost amid today’s hoopla over a pair of brand-new M3 MacBook Air laptops was a none-too-subtle shift in product messaging that may mark Apple’s official entry into the race to build an AI PC.

In the press release on the new 13-inch and 15-inch MacBook Air ultraportables featuring the newest Apple silicon were two paragraphs devoted to claiming the MacBook Air is the “World’s Best Consumer Laptop for AI”. Now, if you weren’t tracking the computer industry as I do, you might’ve just chalked that up to some oddly specific boasting or hyperbole on Apple’s part. I see it a little differently though.