I tried Will.i.am’s MBUX Sound Drive in a Mercedes EQS – and it’s the best EV music experience I’ve had

There is a lot of madcap tech on display at CES 2024, from wearable ovens to beer-dispensing robots, but the big players in the automotive industry tend to avoid the really whacky stuff. Unless, of course, you are Mercedes-Benz.

The German giant unveiled its MBUX Sound Drive technology at the show this year – a collaboration with tech-obsessed, multi-platinum pop icon Will.i.am that sees software remix your favorite songs as you drive.