Intel claims AMD is selling snake oil with its Ryzen 7000-series chips

The rivalry between Intel and AMD runs deep, with the two companies constantly vying to take the best processor crown. But few people would have expected the aggression contained in a new playbook presented by Intel, which insinuates that AMD is selling “snake oil” to unsuspecting customers.

The claims were made in a slide deck dubbed “Core Truths,” the main argument of which is that AMD’s CPU naming conventions may confuse consumers and disguise old architecture inside newer-seeming products.