Mercedes-Benz teases new AI-powered infotainment system that gives you an empathetic virtual assistant – and it could reinvent the passenger experience

Mercedes-Benz is readying itself for a busy CES 2024 show in Las Vegas in January, with the car giant teasing an AI-powered MBUX infotainment system among a handful of other concept cars and pieces of tech.

It claims the MBUX Virtual Assistant is “game-changing” in the way it combines high-resolution graphics from gaming specialist Unity, as well as the next chapter in its experimentation with Artificial Intelligence via its ‘Hey Mercedes’ voice assistant.