Netflix quietly rolled out an HDR upgrade for 4K TVs – here are the details

Has Netflix been looking better lately on your 4K TV? Well, it should, especially if you’re a subscriber to the pricey Premium tier. As detailed in a post on the Netflix Technology Blog, the company recently completed an upgrade of its streaming library that specifically improves video quality for 4K HDR titles, something it carried out using a video encoding method called dynamic optimization – more on that in a bit.

The news couldn’t have come at a better time for Netflix Premium tier subscribers who may have been struggling with the reality of absorbing yet another Netflix price hike, one that has increased the cost for Premium from $19.99 to $22.99 per month in the US, and £15.99 to £17.99 in the UK. Its highest-quality ad-free tier may be expensive, but Netflix remains one of the best streaming services, and getting an HDR upgrade to boost performance on the best 4K TVs could help soothe the pain Premium subscribers might be feeling as the service once again puts the squeeze on their wallets.

As Netflix’s graph shows, HDR-DO can deliver high video quality even at low bitrates compared to fixed bitrate encoding (Image credit: Netflix)

From fixed to dynamic