New email standards: what you need to know

In a significant move towards enhancing email security, Google and Yahoo will implement new email authentication protocols for high-volume email providers starting in February 2024. This initiative aims to bolster cybersecurity by mandating bulk senders who distribute over 5,000 messages daily to adhere to strict validation standards. The protocols, including Domain-based Message Authentication, Reporting and Conformance (DMARC), Sender Policy Framework (SPF), and DomainKeys Identified Mail (DKIM), focus on preventing list abuse, enhancing sender verification, and reducing phishing risks.

DMARC is particularly crucial in the fight against cyberattacks, as it authenticates sender addresses to block phishing and domain impersonation. In an era where AI-driven phishing attempts are increasingly sophisticated, tools like DMARC, SPF, and DKIM are essential for protecting email recipients. SPF safeguards domain names by verifying the sender’s IP address, while DKIM adds a layer of cryptographic authentication to validate message ownership.