Taking the lead – how Formula 1 is turning to AWS to help its next generation of fans get closer to the action

As probably the world’s most technologically-advanced sport, Formula 1 has long been a trailblazer when it comes to embracing new technologies and breakthroughs.

From power steering to hybrid engines and much more, the sport is now also looking to other forms of technology to help maintain and build relationships with fans all over the world.